Brand guidelines · v1

ExpenseCatcher, consistently.

One idea runs through everything: you forward it, it gets caught, and it lands somewhere you already own. The look is calm, paper-and-ink bookkeeping with one confident green.

Logo

The mark is a receipt dropping into a catch: a white receipt with a torn edge, tilted as if falling, above a mint arc. The wordmark is Bricolage Grotesque Bold with “Catcher” in Catch green.

ExpenseCatcher

Give the logo clear space equal to the mark’s height on every side.

Use the mark alone (favicon, app icon, avatars) from 16px up.

Don’t recolour the mark, outline it, or put it on a busy photo.

Don’t set the wordmark in another font or all caps.

Colour

Mostly paper and ink. Green is for action — one primary button per view. Mint lives only on Forest. Marker yellow is the highlighter: one word in a headline, or the newest row in a table.

#0B7A55

Catch green catch-600

Primary actions, the mark, links

#0C2A22

Forest forest

Dark sections, footer, social cards

#10221D

Ink ink-900

Headlines and body text

#7CF5C0

Mint mint

Highlights on dark only — never on white

#F7F5EF

Receipt paper paper

Page background, quiet surfaces

#FFD66B

Marker marker

One highlighted word or row per view

catch-50

catch-100

catch-200

catch-300

catch-400

catch-500

catch-600

catch-700

catch-800

catch-900

ink-50

ink-100

ink-200

ink-300

ink-400

ink-500

ink-600

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Type

Display · Bricolage Grotesque

Every receipt, caught.

Headlines and section titles. Bold–ExtraBold, tight tracking (−3%).

Text · Inter

Forward receipts to your catch address. They land in your Drive, named and logged.

Body, UI labels and buttons. Regular for text, SemiBold for buttons.

Data · JetBrains Mono

€33.83
NW-2291
acme-…@inbox

Amounts, invoice numbers and addresses — anything you’d read off a receipt.

Voice

Plain, specific and calm — a good bookkeeper, not a hype machine.

Say what happened: “Saved to Acme invoices / 2026-10. Row 42 in Expenses.”

Vague success: “Awesome! Your receipt was processed successfully! 🎉”

Always “your Drive”, “your sheet” — ownership is the promise.

“Our platform stores your documents.”

Use the catch metaphor for names: catcher, catch, catch address.

Fishing puns. “Reel in your receipts”, “Hook, line and spreadsheet”.

Explain permissions honestly: “only files ExpenseCatcher creates or you pick”.

Hide limits. Say “3 catches a month” up front.

Words we use

Catcher: One automation: a name, its own forwarding address, and a chain of steps. Capitalise only at the start of a sentence.
Catch: One forwarded email processed by a catcher. Plans are counted in catches.
Catch address: A catcher’s forwarding address, e.g. acme-invoices-k7q2m9xw4r@inbox.expensecatcher.com.
Step: One thing a catcher does: save to Drive, log to Sheet, filter, forward, notify, webhook.

Interface

Primary actionSecondaryGhostDarkCaughtPartly doneFailed

Corners: 12px controls, 16px cards, 24px feature panels. Borders over shadows; shadows only to lift something off the page.